Senior Mid-Market Marketing Manager

  • Location: Minneapolis, MN
  • Department: Marketing
  • Type: Full Time
  • Min. Experience: Experienced

Job Description

As a Senior Mid-Market Marketing Manager,  you will develop multi-channel campaigns that will touch tens of thousands of new businesses signing up for When I Work. You could spend hours digging through data to understand the ‘why’ behind your results. You see ambiguity as an opportunity to create and innovate and lean into a high impact position. You are motivated by a strong, innovative, and passionate work culture and are constantly searching for ways to improve, inspire others, and add value.


What You’ll Be Doing

The Senior Mid-Market Marketing Manager will be responsible for driving outsized growth with our mid-market segment. There are two primary paths to driving this success. First, driving stronger adoption and conversion among the current pipeline of prospects coming to us today. Second, driving new pipeline of mid-market customers to consider and adopt When I Work. You will help us determine who to target, where to find them, and how to bring them to When I Work. You will coordinate with other members of the marketing team and across When I Work to execute on plans and own success of this segment.  Ultimately, your success will be measured by accelerating new revenue from our mid-market customers. 


  • Develop data-driven marketing strategies and campaigns that successfully engage key contacts in target segments and at target accounts.

  • Identify the best channels and execute on tactics that ultimately generate and accelerate sales opportunities.

  • Collaborate and liaise with Mid-Market Account Executive team ensuring alignment on campaigns/initiatives, funnel optimization and timely lead follow-up.

  • Orchestrate resources across marketing to maximize integrated efforts and support the team in achieving shared goals.

  • Partner with Content, Demand Gen, Design marketing teams for strategic input on ABM strategies and with Marketing Operations for input on operational feasibility, tracking and reporting.

  • Coordinate with sales leadership to align on regional/vertical priorities, set quarterly goals, gain commitment and support for demand generation programs, and identify areas of pipeline opportunity and risk.

  • Leverage upmarket lead gen channels to deliver account-specific “always-on” calendar of marketing engagement opportunities.

  • Take risks and try new innovative ways of attracting larger customers to learn and iterate as quickly as possible. 


Experience and Skills Needed

  • Experienced. 5+ years of experience in B2B Marketing. Experience acting as a liaison between the Sales and Marketing teams. Experience working on joint marketing programs with channel partners. Demonstrable expertise in account-based marketing strategies, tactics, and technologies. Successful history in developing and executing demand generation and pipeline-building programs. Deep understanding of pipeline analytics and management.

  • Conviction and Commitment. A strategic marketer who is curious, passionate, inquisitive and proactive in terms of driving ideas and innovation.

  • Relentlessly High Standards. Detail-oriented and deadline-driven. Extremely organized and able to multitask. Ability to simultaneously manage multiple programs.

  • Technically Savvy. Strong Martech and AdTech experience, and analytical + segmentation tools.

  • Excellent Communication. Strong written, verbal and visual communicator. Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization. Excellent people skills especially working with multiple stakeholders.

  • Leader. Ability to work in a cross-functional role and influence the direction and focus of projects outside of your immediate reporting structure.


What Would be Awesome to Have

  • Experience with Salesforce and Marketo

  • Experience with SQL

  • Basic knowledge of HTML / CSS


What’s In It For You

  • Professional development allowance

  • Employee Stock Options

  • Paid parental leave

  • Medical benefits - employee premiums paid 100% by WIW

  • Dental benefits

  • Paid vacation and holidays

  • Flexible work environment

  • 401K Match

  • Transit Pass or parking stipend

  • Data/Cell (internet) stipend

  • Casual dress code

  • Dynamic and dedicated team

  • A unique opportunity to contribute to a rocketship

  • A culture where you voice and your actions matter and make a difference to our success


Sound Like a Good Fit?

We’d love to talk to you! Please submit the following to apply:

  • Resume (including months/years of employment for each position).

  • Cover letter including:

    • an overview of your existing experience 

    • a convincing reason why you’d like to work at When I Work.

*Must already be authorized to work in the United States on a full-time basis for any employer.


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