Senior Lifecycle Marketing Manager

  • Location: Minneapolis, MN
  • Department: Marketing
  • Type: Full Time
  • Min. Experience: Experienced

Job Description

*We are open to a remote employee filling this role and considering this a nationwide search.

As the Senior Lifecycle Marketing Manager, you will own the development and execution of influential lifecycle and marketing automation efforts. Your lifecycle campaigns will touch hundreds of thousands of customers, and help make it easier for hourly teams to work better together. You see ambiguity as an opportunity to create and innovate and lean into a high impact position. You like to roll up your sleeves and dig into data and systems. You never run out of ideas, and can build for the now, while planning for the future. You are motivated by a strong, innovative, and passionate work culture and are constantly searching for ways to improve, inspire others, and add value.

What You’ll Be Doing

As the Senior Lifecycle Marketing Manager you will be responsible for customer conversion, expansion, and retention. You’ll work with a talented team of designers, copywriters, and developers to build best-in-class campaigns that drive engagement, reduce churn, and maximize revenue. In this role you will:

  • Own the full end-to-end customer lifecycle strategy, bringing it to life through multi-channel campaigns, leveraging various automation and marketing platforms. 
  • Partner closely with sales and customer success teams to leverage marketing automation to support 1:many outreach.
  • Generate cross-organizational excitement for, and alignment on, lifecycle efforts 
  • Forecast, track, and report on campaign effectiveness and KPI impact
  • Continually seek out new opportunities to move the needle against primary KPIs
  • Leverage customer insights to build personalized and impactful campaigns

 Experience and Skills Needed

  • 5+ years working in a data-driven marketing environment
  • Analytical with a proven ability to leverage data and uncover opportunities 
  • Proven ability to execute and report on targeted e-mail, in-app messaging, and/or push notification A/B tests
  • Experience building lifecycle marketing campaigns to drive conversion and retention across multiple segments
  • Strong team player who is able to lead and execute projects from conception to completion
  • Demonstrated basic technical capabilities

 What Would be Awesome to Have

  • Strong experience with marketing automation platforms
  • Experience leveraging marketing automation to make a meaningful impact on sales team effectiveness
  • Experience with SQL
  • Basic knowledge of HTML / CSS

What’s In It For You

  • Employee Stock Options
  • Paid parental leave
  • Medical benefits - employee premiums paid 100% by WIW 
  • Dental benefits
  • Paid vacation and holidays
  • Flexible work environment
  • Data/Cell (internet) stipend
  • Casual dress code

Sound Like a Good Fit?

We’d love to talk to you! Please submit the following to apply:

  • Resume (including months/years of employment for each position).
  • Cover letter (including an overview of your existing marketing experience and a convincing reason why you’d like to work at When I Work)

*Must already be authorized to work in the United States on a full-time basis for any employer.

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